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The Seven Year Pitch book

The Seven Year Pitch

The story of the
EDWARDSBURG
CROWN BRAND CORN SYRUP
Picture Promotion 1935-1942
A book by
 Don Pillar

A casual glance at Crown Brand hockey pictures reveals nothing about the intense and sometimes acrimonious feuding that existed between the rival starch companies and the significant influence that Canada Starch’s picture promotion had in shaping St. Lawrence Starch’s Bee Hive picture promotion.

The Crown Brand hockey picture promotion was clearly “the straw that stirred the drink” during the formative years of the St. Lawrence Starch Bee Hive picture promotion and from being so, Canada Starch’s picture promotion is so deserving of having its history chronicled, documented, and, most importantly, appreciated.

Sample Pages

  • Page 000 - The Seven Year Pitch - Table of Contents
    Page 000 - The Seven Year Pitch - Table of Contents
  • Page 017 - The Seven Year Pitch - Crown Brand Sports Club
    Page 017 - The Seven Year Pitch - Crown Brand Sports Club
  • Page 026 - The Seven Year Pitch - Six Day Bicycle Races
    Page 026 - The Seven Year Pitch - Six Day Bicycle Races
  • Page 047 - The Seven Year Pitch - How to Become a Hockey Star sports book
    Page 047 - The Seven Year Pitch - How to Become a Hockey Star sports book
  • Page 053 - The Seven Year Pitch - Crown Brand Hockey Team Pictures
    Page 053 - The Seven Year Pitch - Crown Brand Hockey Team Pictures
  • Page 074 - The Seven Year Pitch - Crown Brand Baseball Team Pictures
    Page 074 - The Seven Year Pitch - Crown Brand Baseball Team Pictures
  • Page 092 - The Seven Year Pitch - Crown Brand Hockey Player Pictures
    Page 092 - The Seven Year Pitch - Crown Brand Hockey Player Pictures
  • Page 099 - The Seven Year Pitch - Father Leveque's Peewee Hockey Stars
    Page 099 - The Seven Year Pitch - Father Leveque's Peewee Hockey Stars
  • Page 107 - The Seven Year Pitch - Crown Brand's only formal checklist
    Page 107 - The Seven Year Pitch - Crown Brand's only formal checklist
  • Page 111 - The Seven Year Pitch - Crown Brand's Hockey School of the Air
    Page 111 - The Seven Year Pitch - Crown Brand's Hockey School of the Air
  • Page 130 - The Seven Year Pitch - Crown Brand NHL Schedule
    Page 130 - The Seven Year Pitch - Crown Brand NHL Schedule
  • Page 176 - The Seven Year Pitch - The New Face of the Crown Brand picture promotion
    Page 176 - The Seven Year Pitch - The New Face of the Crown Brand picture promotion
  • Page 185 - The Seven Year Pitch - Ad for the Crown Brand Planes and Ships Pictures
    Page 185 - The Seven Year Pitch - Ad for the Crown Brand Planes and Ships Pictures

Author

Don Pillar (Port McNicoll, Ontario) is a graduate of both York University and University of Toronto, and a retired teacher. His first publication was also a history book, Out of the Limelight: A History of Marble Mountain, Cape Breton. His second publication, The Golden Years: The story of the BEE HIVE GOLDEN CORN SYRUP Hockey Picture Promotion 1934-1968 was co-authored with Aubrey Ferguson.

Afterword

The Seven Year Pitch is a wonderful companion book to The Golden Years: Bee Hive Golden Corn Syrup Hockey Picture Promotion 1934-1968. Don has skillfully chronicled the intense competitive rivalry that existed between the St. Lawrence Starch and Canada Starch Companies and documented the Canada Starch picture promotion. In the 1930’s, Bee Hive and Crown Brand hockey pictures collectively provided great enjoyment to young Canadian hockey fans.

Today, it is the collectors of vintage hockey memorabilia that derive enjoyment from these pictures. Learning the background to the Crown Brand picture promotion will, undoubtedly, add to that enjoyment. The Golden Years and The Seven Year Pitch make an unmatched pairing in my library. Aubrey Ferguson

Aubrey Ferguson (Oakville, Ontario) is, with Don Pillar, co-author of THE GOLDEN YEARS: the story of the BeeHive Golden Corn Syrup Hockey Picture Promotion. Aubrey is a graduate of Wilfrid Laurier University, a retired consumer marketer / businessman, and a fellow sports memorabilia enthusiast.

Reviews

See Dave Stubbs’ review of “The Seven Year Pitch” and “The Golden Years” on NHL.com titled Books on rival starch companies celebrate marking tie-in with NHL in 1930s Click here!

SOLD OUT

The entire original print run of The Seven Year Pitch has been sold, and a reprinting is currently not being contemplated. To communicate with the author please use the form below, putting “The Seven Year Pitch” in the Subject line.

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