The Seven Year Pitch

The story of the
EDWARDSBURG
CROWN BRAND CORN SYRUP
Picture Promotion 1935-1942
A book by
Don Pillar

A casual glance at Crown Brand hockey pictures reveals nothing about the intense and sometimes acrimonious feuding that existed between the rival starch companies and the significant influence that Canada Starch’s picture promotion had in shaping St. Lawrence Starch’s Bee Hive picture promotion.

The Crown Brand hockey picture promotion was clearly “the straw that stirred the drink” during the formative years of the St. Lawrence Starch Bee Hive picture promotion and from being so, Canada Starch’s picture promotion is so deserving of having its history chronicled, documented, and, most importantly, appreciated.

Sample Pages

Author

Don Pillar (Port McNicoll, Ontario) is a graduate of both York University and University of Toronto, and a retired teacher. His first publication was also a history book, Out of the Limelight: A History of Marble Mountain, Cape Breton. His second publication, The Golden Years: The story of the BEE HIVE GOLDEN CORN SYRUP Hockey Picture Promotion 1934-1968 was co-authored with Aubrey Ferguson.

Afterword

The Seven Year Pitch is a wonderful companion book to The Golden Years: Bee Hive Golden Corn Syrup Hockey Picture Promotion 1934-1968. Don has skillfully chronicled the intense competitive rivalry that existed between the St. Lawrence Starch and Canada Starch Companies and documented the Canada Starch picture promotion. In the 1930’s, Bee Hive and Crown Brand hockey pictures collectively provided great enjoyment to young Canadian hockey fans.

Today, it is the collectors of vintage hockey memorabilia that derive enjoyment from these pictures. Learning the background to the Crown Brand picture promotion will, undoubtedly, add to that enjoyment. The Golden Years and The Seven Year Pitch make an unmatched pairing in my library. Aubrey Ferguson

Aubrey Ferguson (Oakville, Ontario) is, with Don Pillar, co-author of THE GOLDEN YEARS: the story of the BeeHive Golden Corn Syrup Hockey Picture Promotion. Aubrey is a graduate of Wilfrid Laurier University, a retired consumer marketer / businessman, and a fellow sports memorabilia enthusiast.

Reviews

See Dave Stubbs’ review of “The Seven Year Pitch” and “The Golden Years” on NHL.com titled Books on rival starch companies celebrate marking tie-in with NHL in 1930s Click here!

How to Purchase

Pricing and Availability

The Seven Year Pitch: $75.00 (FOB Port McNicoll, ON). Shipping (anywhere in Canada) via Canada Post: $25.00.
Prices are in Canadian funds, taxes are included.
Up-to 3 copies of The Seven Year Pitch can be shipped at the same time for the same shipping fee.
Available immediately, while supplies last. (The Seven Year Pitch has been printed in a limited run of 50 copies.)

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